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Search Engine Optimization
SEO strategies
Research
On-page SEO
off-page SEO

SEO Beginner Course

This SEO course teaches you how to optimize websites to rank higher on search engines like Google. You’ll cover essential topics such as keyword research, on-page optimization, link building, technical SEO, and improving user experience. Whether you're a beginner or looking to refine your skills, this course will help you drive organic traffic and enhance your website's visibility online.

This course includes

SEO Beginner Course: Short Overview

Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google. This beginner-friendly course covers essential SEO concepts to help you rank higher in search results.

Course Highlights:

Understanding SEO Basics – What is SEO and why is it important?
Keyword Research – Finding the right keywords to target.
On-Page SEO – Optimizing content, meta tags, and URL structure.
Technical SEO – Site speed, mobile-friendliness, and indexing.
Off-Page SEO – Backlinks, social signals, and authority building.
SEO Tools & Analytics – Google Search Console, Google Analytics, and SEO tools.

Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in search engine results pages (SERPs) like Google, aiming to increase organic (unpaid) traffic. It involves optimizing a website's content, structure, and technical aspects to make it more relevant and appealing to search engines and users

An SEO course aims to equip you with the knowledge and skills to improve a website’s visibility and ranking on search engines like Google. You’ll learn how to optimize on-page and off-page elements, conduct keyword research, enhance user experience, and implement technical SEO strategies. By the end of the course, you’ll be able to drive organic traffic, increase brand visibility, and improve your site's performance in search results.
  1. Basic Computer Skills:-  Comfortable using a computer, internet browser, and general software tools. Familiarity with using tools like Google Chrome, and basic text editing software (like Microsoft Word or Google Docs).
  2. Basic Understanding of the Web:- You should know how websites work, what a URL is, and how to browse websites. Familiarity with different types of websites (e-commerce, blogs, news, etc.) is helpful.
  3. Knowledge of Internet Marketing (Optional but Helpful):- Familiarity with concepts like digital marketing, social media marketing, or content marketing can be useful.Basic understanding of keywords, online ads (Google Ads, for example), and search engines can help you grasp SEO faster.
  4. Basic Writing Skills:- Since content creation is key to SEO, having basic writing skills is important for on-page SEO (creating optimized content).
  5. Time and Commitment:- SEO is a broad field, and learning it can take some time.
Introduction to SEO

SEO (Search Engine Optimization) is the process of improving a website’s visibility on search engines like Google to attract organic traffic. It involves optimizing content, keywords, site structure, and backlinks to rank higher in search results.

Keyword Research & Strategy

Keyword research is the process of finding the right search terms that users type into search engines. A strong keyword strategy helps optimize content for higher rankings and increased organic traffic.

On-Page SEO Optimization

On-Page SEO involves optimizing individual web pages to improve search rankings and user experience. It ensures that content is relevant, structured, and easily crawlable by search engines.

Off-Page SEO & Link Building

Off-Page SEO focuses on improving a website’s authority and reputation through external factors, mainly backlinks. It helps increase rankings, credibility, and organic traffic.